Press Release | PaydayLoansOnline Expands Its Reach with Acquisition of

London, 18/12/2023 – In a strategic move to broaden its financial expertise in the personal finance market, is excited to announce the acquisition of, a well-established personal finance website. This acquisition includes’s website, offices, and a team of dedicated personal finance writers.

Synergizing Financial Expertise

This merger is a step forward in providing comprehensive financial advice as a complementary resource to our Payday loan direct lending business. Integrating’s rich content with’s existing services promises an enhanced experience for users seeking short-term loans and also financial guidance.

Leadership Insights

Richard Sherlock from commented, “We are thrilled to welcome onboard. Their expertise in delivering practical financial advice is a perfect complement to our services, and we are excited about the new opportunities this partnership brings.”

Representatives from Rigstone Capital UG, the owners of, remarked, “This acquisition by represents a significant milestone. It aligns with our vision of expanding the reach of quality financial advice to a wider audience.”

Visuals and Branding

The brand will be absorbed into the brand.

About, a part of the Western Circle LTD group, has been a direct lender in the UK since 2016. Headquartered at Office 8, 2A Highfield Avenue, London, NW11 9ET, United Kingdom, the company has funded over £19 million pounds in online payday loans, assisting more than 115,000 customers. Our mission is to continue providing reliable payday loan services.


Family Money, backed by Rigstone Capital UG, focused on publishing articles that were genuinely helpful and informative for families and their finances. Converting topics from budgeting, to insurance and consumer tips, Family Money’s content was designed to help families make the most of their finances. With a team of experienced personal finance writers based in the UK, the site was committed to delivering relevant and practical financial advice. And this content will be integrated into overtime as an added resource for customers. 

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